Not Spending Time With Customers These Days? That Could Cost You

The PORTER CUSTOMER INSTITUTE released for publication today on social platform LinkedIn CEO William Porter's latest article, Not Spending Time With Customers these days? That Could Cost You. A brief excerpt of the article is included below.

30 %.

One in three.

That’s the number of customers – my research over the years tells me – at any one time who are seriously considering doing business with somebody else. Some other company – a competitor - that provides the same goods or services that you do.

And honestly, because the whole world these days is rethinking and reimagining their business, you can bet it includes their business relationships – read suppliers like you - as well!

Customers today are becoming skittish. Re-evaluating things. Wondering if different approaches to business might work or be even better! 

It’s time you started spending more time with your customers right now. Your assets. The capital you must have to run a business. No customers, no business, right?

The “pandemic pause” is changing how businesses think and operate. The same goes for your customers. They are rethinking everything. Including why they are doing business with you. You need to be in on their rethinking efforts. You seriously do.