Is Value Driving the New Post-Covid Customer Experience?

The PORTER CUSTOMER INSTITUTE released for publication today on social platform LinkedIn CEO William Porter's latest article, Is Value Driving the New Post-Covid Customer Experience? A brief excerpt of the article is included below.

Memorable. Trustworthy. Inspiring.

What do these three terms have in common?

They all describe a particular “Value” that customers look for increasingly in products or services they are considering buying. 

Remember I said in an earlier article that experts say the next phase of customer experience would get more personal as customers demanded more and more “value” from their partners? Well, attributes like Memorable or say Inspirational like I listed at the start of this piece, are perfect examples and play directly into my new about-to-be-published book, The Coming New Influence Economy, available on Amazon.

As we slowly emerge from the pandemic, I think it’s important to consider what forces will be driving a re-imagined new customer experience. And though some things will have changed – some temporarily and some forever – the new customer experience, I believe, will certainly include a strong “Value Component”, one which is clear and measurable.