Starbucks Once Sold Imagination With That Macciato

PORTER CUSTOMER INSTITUTE announced on Friday the publication of an article on popular business digital platform LinkedIn by CEO William Porter. 

The article – “Starbucks Once Sold Imagination with that Macciato” -  briefly explores one of the seven “Influences” Porter writes extensively about in his new soon-to-be-published business book, The New Customer Impact Economy. Moving past the customer experience phase we are presently in, the customer influence economy , Porter asserts, will “personalize” the customer experience and rely much on connections to the basic human emotions like Joy, Sadness, Liking and Love. 

At the conclusion, William Porter offers some helpful “business tips” on tapping into the coming new influence economy.  One tip is to spend time with a few of your “best customers” to really drill down into the “value” your products and services provide to them. You may be surprised at their answers!