“Trust” As A Business Strategy for The New Customer Experience
All professional services companies are ultimately in the “Trust business”. In future years, these organizations will evolve quickly as technologies like Artificial Intelligence ( AI ) and 5 G start taking over some of the most basic and labor-intensive aspects of their professions.
Is Value Driving the New Post-Covid Customer Experience?
As we slowly emerge from the pandemic, I think it’s important to consider what forces will be driving a re-imagined new customer experience. And though some things will have changed – some temporarily and some forever – the new customer experience, I believe, will certainly include a strong “Value Component”, one which is clear and measurable.
Is Your Sales Team Chasing the Entirely Wrong Prospects?
Most research today reveals that some 15 to 20 % of customers are unhappy or at least disgruntled with the partners they chose to do business with early on. And some percentages are even higher!
Brand, Price “Company Cultures” Speak to Today’s Uncertain Times
TIn an interconnected world, I believe company cultures, habits and behaviors have a part to play. And in the discussions below, I want to highlight which cultures in particular are good bets to actively mitigate risk for their companies and their talent (employees) where they can.
Will Covid "kill" the Customer Experience?
The point I make here is to understand the advertised “next normal” with a “contactless experience” while relying on a deeper digital dive may cause us to miss a lot in the Customer Experience going forward!
The New Talent (Employees): Your Eyes and Ears for These Times
Recent research finds that Millenials – 30-somethings – will make up 30% of the workforce in just 10 years. Even given these Covid 19 times we now inhabit, I recommend you always be on the lookout for the Right Talent. The best performing employees for your organization!
Customers Buy For Their Reasons, Not Yours*
30%. As author William Porter highlights in this article, sales organizations – according to most research - don’t do much better than one-in-three wins or success when they pursue prospects in the marketplace.
Starbucks Once Sold Imagination With That Macciato
William Porter offers some helpful “business tips” on tapping into the coming new influence economy. One tip is to spend time with a few of your “best customers” to really drill down into the “value” your products and services provide to them.
Hallmark. Harvard Business Review. EDS Consulting. They all Sell Ability.
While a Hallmark Cards, Harvard Business Cards and global consultants EDS are all in different market segments, they could all be part of the same “Customer Impact Segment” – Ability - which Porter introduces us to in his new book.