William Porter William Porter

“Trust” As A Business Strategy for The New Customer Experience

All professional services companies are ultimately in the “Trust business”. In future years, these organizations will evolve quickly as technologies like Artificial Intelligence ( AI ) and 5 G start taking over some of the most basic and labor-intensive aspects of their professions.

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William Porter William Porter

Is Value Driving the New Post-Covid Customer Experience?

As we slowly emerge from the pandemic, I think it’s important to consider what forces will be driving a re-imagined new customer experience. And though some things will have changed – some temporarily and some forever – the new customer experience, I believe, will certainly include a strong “Value Component”, one which is clear and measurable.

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William Porter William Porter

Brand, Price “Company Cultures” Speak to Today’s Uncertain Times

TIn an interconnected world, I believe company cultures, habits and behaviors have a part to play. And in the discussions below, I want to highlight which cultures in particular are good bets to actively mitigate risk for their companies and their talent (employees) where they can.

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William Porter William Porter

Will Covid "kill" the Customer Experience?

The point I make here is to understand the advertised “next normal” with a “contactless experience” while relying on a deeper digital dive may cause us to miss a lot in the Customer Experience going forward!

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William Porter William Porter

The New Talent (Employees): Your Eyes and Ears for These Times

Recent research finds that Millenials – 30-somethings – will make up 30% of the workforce in just 10 years. Even given these Covid 19 times we now inhabit, I recommend you always be on the lookout for the Right Talent. The best performing employees for your organization!

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William Porter William Porter

Customers Buy For Their Reasons, Not Yours*

30%. As author William Porter highlights in this article, sales organizations – according to most research - don’t do much better than one-in-three wins or success when they pursue prospects in the marketplace.

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William Porter William Porter

Starbucks Once Sold Imagination With That Macciato

William Porter offers some helpful “business tips” on tapping into the coming new influence economy. One tip is to spend time with a few of your “best customers” to really drill down into the “value” your products and services provide to them.

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